Attitudes & Attire: event print collateral
Creative Direction • Design • Project Management • Photo Styling • Digital Art • Photo Compositing • Print Production
Objective:
To make more modern & sophisticated event branding utilizing the elements of agency’s logo.
I decided to use a former client of the agency as the model for the design. In addition to the graphic design & print production, I organized the photoshoot, using clothing and accessories from Allie-Coosh boutique which was the clothing brand used for the fashion show. I hired & managed the photographer & styled the shots.
The upper- & lower-case “A”s from the agency’s logo mark were added digitally to the mixing bowl to illustrate creating a “Recipe for Success.” The “swoosh” from the logo was added behind the photo.
Print Collateral:
The event package included full page ads in D Magazine & D Beauty, 40+ page event program,
kickoff party invitation, event invitation, raffle ticket, rsvp card,
envelopes, & posters (not shown).
Client was so pleased with the event collateral design that I was tasked with building the digital “A” & “a” logo in the mixing bowl with foam core to use with the model in the finale for the fashion show. The model ended the show by striking the “Recipes for Success” pose at the end of the runway.
This was the first time that they had used a former client in their fashion show.
Attitudes & Attire: event print collateral
Creative Direction • Design • Project Management • Photo Styling • Digital Art • Photo Compositing • Print Production
Objective:
To expand upon previous year’s design concept & make it even better!
For this second year, I used three former clients of the agency. I organized professional hair and makeup artists to treat the women to a day of fun with beauty, finishing with a professional photoshoot. These women also modeled in the fashion show.
Ten years later, the Attitudes & Attire is still using former clients to model instead of using professional models.
Print Collateral:
Included full page ads in D Magazine & D Beauty, 40+ page event program,
kickoff party invitation, event invitation, raffle ticket, rsvp card,
envelopes, posters (not shown).
Jenny Lawrence 